Nigeria with the highest population of over 200million in Africa, having a website to serve this huge population is essential for any business in Nigeria. This provides a online platform to showcase products and services, engage with customers, and ultimately generate revenue.
If you’re a small business owner looking to create a website on a budget, you’re in luck. In this comprehensive guide, we’ll explore the steps on how to create a cheap website in Nigeria and the various ways you can monetize it to make money.
The Importance of a Website for Nigerian Businesses
Before we dive into the process of creating a website, let’s understand why having one is crucial for Nigerian businesses.
A website acts as a digital storefront, allowing potential customers to discover your products or services and learn more about your brand. Here are a few key reasons why a website is important:
Increased Visibility: With a website, your business becomes visible to a broader audience, including potential customers who may not have heard of your brand before.
Credibility: A well-designed website instills trust and credibility in your business. It showcases professionalism and gives customers confidence in your products or services.
24/7 Availability: Unlike a physical store, a website is accessible 24/7, allowing customers to browse and make purchases at their convenience.
Marketing Opportunities: A website provides a platform to showcase your products, share customer testimonials, and run promotional campaigns to attract new customers.
Now that we understand the importance of a website, let’s explore the steps how to create a cheap website in Nigeria and make money.
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How To Create A Cheap Website In Nigeria
Step 1: Define Your Website’s Purpose and Goals
Before you start building your website, it’s crucial to define its purpose and goals. Consider what you want to achieve with your website.
Are you looking to sell products online, provide information, or generate leads?
Defining your website’s purpose will help you make informed decisions during the development process.
This is your first step in building any successful website. After you have decide your purpose then you will need to…
Step 2: Choose the Right Website Building Platform
When it comes to building a website on a budget, there are several options available. Let’s explore two popular choices:
Option 1: Website Builders
This is one of the popular options that comes to your mind when building a website.
Website builders are user-friendly platforms that allow you to create a website without any coding knowledge.
They provide pre-designed templates and drag-and-drop functionality, making it easy to customize your website. Some popular website builders include:
Wix
Blogger
Weebly
Squarespace
These platforms often offer free plans with limited features, as well as affordable paid plans with additional functionality. Choose a website builder that suits your needs and budget.
Apart from website builders, the second option is CMS.
Option 2: Content Management Systems (CMS)
Content Management Systems, such as WordPress, Joomla, and Drupal, offer more flexibility and customization options compared to website builders.
This is so far the most popular option for building a business or any special purpose website.
While CMS platforms require a bit more technical knowledge, they provide greater control over your website’s design and functionality.
WordPress, in particular, is a popular choice for its user-friendly interface and extensive plugin library.
Therefore, for the sake of this tutorials we are going to use WordPress CMS, as it is our recommended Web Application and has allmost everything you will need to build either a business, personal or a special purpose website.
After defining your purpose and choosing your website platform, which in this tutorial we are going to use WordPress as our CMS, the next thing to do is to…
Step 3: Register a Domain Name
A domain name is your website’s address on the internet (e.g., www.yourbusinessname.com).
Choose a domain name that reflects your brand and is easy for customers to remember.
You can register a domain name through a domain registrar such as Host4beta, Truehost Nigeria, Namecheap, or Whogohost. Prices for domain names vary depending on the extension (.com, .ng, etc.) and availability.
However, we recommend a .com domain extension as it is the most popular and easier to remember and it is also SEO friendly. Host4beta our recommended web hosting service in Nigeria have different domain extentions in cheaper rate without hidding charges. They are our top choice.
After selecting and purchasing a domain name it is now the time to…
Step 4: Select a Web Hosting Provider
Web hosting is a service that allows your website to be accessible on the internet.
It’s essential to choose a reliable web hosting provider that offers affordable plans suitable for your budget. Some popular web hosting providers in Nigeria include:
Host4beta
Truehost Nigeria
Whogohost
Qservers
Consider factors such as server uptime, customer support, and scalability when selecting a web hosting provider.
In this tutorial we are going to use Host4beta, as it is cheap while providing quality services at the same time. Host4beta provide scalability, speed servers, 24/7 customer support, and 99.9% uptime guarantee which is necessary for your website to be up and running at all times 24/7.
To buy a host with Host4beta, go to host4beta.com.ng and select your hosting package. They have all the packages that can meet up to your budget. From business starter plan to business advance plan, VPS packages and dedicated servers, etc.
Select the package you want add it to your card and click checkout. You will be directed to a page to select domain if you have existing domain or want to register new domain select your preferred method and proceed to checkout.
You will be required to complete your account information so that you can use it to login to your client area. Choose a strong password that is difficult to guess and that you can remember easily.
Next you will also need to select a payment method. After completing your account and making your payment, your hosting account will be activated for you.
Your hosting details will be emailed to your. Then you can go straight and login to your account with your email address and password. go to domains and select your registered domain.
Remember if you are using a different domain registrar to register you domain you will need to edit the name servers from your domain setting in your domain host client area, and use the Host4beta Name servers. After making this changes you should know that it may take between few hours to 48 hours for the name servers to propagate. So you will need to wait until it is done.
But if you register your domain with Host4beta you have saved yourself from those stress as your domain will be up and running immediately.
Select your domain in the client area and select CPanel to install WordPress.
From here we move to our next step.
Step 5: Install WordPress in your domain
Most of the web hosting offer one click WordPress installer through Cpanel. If you are not sure how to install WordPress search in your web host data base, forum, blog, or ask them directly through their customer support.
But if you are using Host4beta, here is how you can do it. In your client area go to domains and then to cpanel as I have mentioned earlier.
Select softaculous installer or WordPress installer and click it. Follow the on screen instruction and complete your WordPress Installation.
For beginners I recommend you select https as your prefix as Host4beta automatically install SSL for you. Also leave the domain root directory empty if you don’t know what it means and what you can do with it.
Use a custom user name and strong password as it is very sensitive for protecting access to your WordPress admin dashboard. Hackers will try to get this information to hack your site in many illegal ways. Avoid user names like admin, wordpressuser, yourname, or any popularname or dictionary words and also avoid passwords that only contain number or letter. Mix both numbers, letters (upper and lower case) and special characters.
Apart from the above you can edit anything else and then click install.
Step 6: Design and Customize Your Website
Once you’ve chosen a website building platform and set up your domain and hosting, it’s time to design and customize your website.
Here are a few important tips to create an appealing and user-friendly website:
- Choose a clean and professional design template that aligns with your brand.
- Customize the colors, fonts, and layout to match your brand identity.
- Create clear and easy-to-navigate menus and page structures.
- Optimize your website for mobile devices to ensure a seamless user experience.
Remember, your website should be visually appealing, user-friendly, and optimized for search engines to attract and retain visitors.
I know you my not know how to do that. Here is what to do. To customize your website you need to log in to your WordPress dashboard. Here are two methods to do that:
In your client area, then to your cpanel locate wordpress manager by softaculous and click it. You will be directed to where you can login to your WP dashboard.
The second method is to use your web browser and type your domain name URL with /wp-admin at the front like https://yourdomainname.com/wp-admin. Replace the “yourdomainame.com” with your domain name.
A login page to your WordPress dashboard will load. Use your username and password to login.
After a successful login, you can design and customize your website with themes and plugins as you need. You can use the left sidebar menu to go to any section of your dashboard.
Step 7: Add Compelling Content
Content is the heart of any website. It’s crucial to create high-quality, informative, and engaging content that resonates with your target audience.
Here are a few content ideas to consider:
Create compelling product descriptions and images for an eCommerce website.
Write informative blog posts related to your industry.
Include customer testimonials and case studies to build trust.
Provide clear and concise information about your products or services.
Avoid plagiarizing your content. That is writing the same content that has already been published somewhere else.
Remember to optimize your content with relevant keywords to improve your website’s visibility on search engines.
Step 8: Implement SEO Strategies
Search Engine Optimization (SEO) plays a vital role in driving organic traffic to your website.
Implementing SEO best practices will help your website rank higher in search engine results and attract more visitors.
Here are a few key SEO strategies to consider:
- Conduct keyword research and optimize your content with relevant keywords. Use tools like Rightblogger, SEMRush, and Mangool.
- Optimize your website’s meta tags, titles, and descriptions.
- Build quality backlinks from reputable websites. You can use Brandpush or search for cheap backlink freelancers in Fiverr.
- Improve your website’s loading speed.
- Ensure your website is mobile-friendly.
Implementing these SEO strategies will increase your website’s visibility and organic traffic, ultimately leading to more potential customers.
Bonus tips: How to Grow Your Business Website
After you have successfully created your website and is now live and running, You to always keep it on watch and maintaining it.
You also can use it to make money to sponsor your website. Here some tips to follow.
Tips 1: Monetize Your Website
Now that your website is up and running, it’s time to explore ways to monetize it and generate income.
Here are some popular methods to consider:
Advertising: Display ads on your website and earn revenue through pay-per-click or pay-per-impression models. Google AdSense is a popular advertising program.
Affiliate Marketing: Promote products or services on your website and earn a commission for each sale or referral made through your affiliate links.
Sponsored Content: Collaborate with brands and publish sponsored posts or reviews on your website in exchange for compensation.
Sell Products or Services: If you have your own products or services, set up an online store on your website and sell directly to customers.
Membership/Subscriptions: Offer premium content or exclusive features to paid subscribers.
Consulting or Coaching: Leverage your expertise to offer consulting services or online coaching programs.
Digital Products: Create and sell digital products such as eBooks, courses, or templates.
Freelancing: Offer your services as a freelancer through your website and attract clients.
Donations: Include a donation button on your website to accept contributions from supporters.
Events or Webinars: Host paid events, workshops, or webinars related to your industry.
Consider your target audience, niche, and the most suitable monetization methods that align with your brand and website content.
Tips 2: Drive Traffic to Your Website
To maximize your website’s earning potential, it’s essential to drive targeted traffic to your site. Here are a few strategies to increase website traffic:
- Utilize social media platforms to promote your website and engage with your audience.
- Implement email marketing campaigns to reach your subscribers and drive traffic to your website.
- Collaborate with other bloggers or businesses in your niche for cross-promotion opportunities.
- Optimize your website for search engines to improve organic traffic.
- Consider paid advertising options such as Google Ads or social media ads to increase visibility.
By implementing these traffic generation strategies, you’ll increase your website’s visibility and attract more potential customers.
Tips 3: Analyze and Optimize
Regularly analyze your website’s performance and optimize it based on the data. Use tools like Google Analytics to track important metrics such as traffic, bounce rate, conversion rates, and user behavior.
This data will help you identify areas for improvement and make informed decisions to enhance your website’s performance.
Tip 4: Stay Updated with Trends and Technology
The digital landscape is constantly evolving, and it’s crucial to stay updated with the latest trends and technologies. Keep an eye on industry blogs, attend webinars, and participate in online communities to stay informed.
This will help you adapt to changing consumer behaviors and technology advancements, ensuring your website remains competitive and profitable.
Tips 5: Provide Excellent Customer Support
Lastly, providing excellent customer support is essential for the success of your website. Promptly respond to customer inquiries, address concerns, and provide a seamless user experience.
Happy customers are more likely to return to your website and recommend it to others, ultimately contributing to your website’s success.
In conclusion, creating a cheap website in Nigeria is achievable with the right tools, platforms, and strategies. By following these steps and consistently working towards optimizing and monetizing your website, you can turn it into a successful online business that generates income and helps you reach your goals. Remember, the key is to provide value to your audience, stay updated with industry trends, and adapt your website to meet their needs. Good luck on your journey to website success in Nigeria!