Are you not sure of how to use mega description on your blog posts, or you are looking for more suggestions about it. Then I am grateful that you have finally landed on this page.
Therefore, I will in this post tell you how to create and use a beautiful mega description on your blog posts like a pro.
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Mega description: how to use mega description on your blog posts
What is a mega description
Mega description is a page description displayed under the page title in a search engine result page. It is the brief page summary that is highlighted under your page title in the search engine’s organic search results. See the example below
What is the importance of mega description
Mega descriptions are certainly informative, introductory and call to action (CTA). Two things can make someone click your page (title and mega description) from the different alternative pages. That means your mega descriptions can speak well when it comes to clicks.
Writing a good title accompanied by clickable mega description is necessary for getting clicks from search results. When your page is ranking well but not getting the desired clicks check your mega description.
Therefore mega description gives a brief summary for your intended audience, telling them what to expect from your page. When it attract their attention then they are likely to click your page but when it falls to do so you are loosing clicks already. Update your mega description.
How do I know if my mega description and page title are doing well?
This is what to do if you want to check the effectiveness of your title and mega description on the search engine organic search results.
Go to your Google search console dashboard and click on “performance” from the left menu.
In the performance page add your page to see it’s search engine organic search performance. Now in this performance report you should be able to know if your title and mega description is getting the right clicks.
By comparing the search “impressions” and the “clicks” plus the “click through rate”.
Your impressions tell how many times your page is listed on search results and your clicks tell how many times your page get clicks from those search results (impressions) and your click through rate (CTR) calculates how many times your page get clicks divided by how many times you get listed on SERPs [CTR=clicks divided by Impressions].
If your impressions are high and your clicks are low that means there is a problem with your mega description and title or any of the two.
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How to write a good mega description
To write a good mega description you must focus on:
- Content type. To now the best mega description that will work for you, know the type of content you are writing about. When you’re write about how tos and your mega description is historical that is the first problem you have.
- Your target audience. This are the category of people you are targeting for your page. Therefore if your target audience are car buyers, your description should focus on how to get the attention of car buyers to click your page.
- Search intend. This is the reason why someone make a search. Everyone has a specific reason why he his searching the internet therefore focus on that reasons. When you know the search intend of your target audience use the mega description to attract their attention for their search intends.
- Page content. Your mega description must have a direct relation with your content. As I have once said, mega description are page summary, therefore it must give a brief summary of your page content so as to get the right clicks and audience for your page.
- Heading/title. This is how it is, your page tell what your page is all about and your mega description give more information for the page. So your mega description must tally with your title tag.
- Keywordsthese are the phrases or word you want to rank for in the organic search results.
Example of a good mega description
To write a good mega description you must follow the above 6 rules. However, I will show you the example of a good mega description
1)
Page title:how to cook fried rice for beginners.
Rules to follow to create mega description for this page.
- Content type= how to
- Target audience (niche)= foods, cooks, lifestyle, family, etc.
- Search intend= someone looking for how to cook fried rice.
- Page content= your page content
- Title= how to cook fried rice for beginners.
- Keywords= cook fried rice
Now I may write my mega description as thus:
Do you want to cook fried rice but don’t know how to start? Let’s start by putting the ingredients together and follow these simple steps.
Or
There are two ways to cook a fried rice: 1 (name of the first), 2 (name of the second). I will teach you both.
The first example will get clicks from anyone who want to learn how to cook fried rice while the second will mainly get clicks from people who want to learn how to cook fried rice those two ways.
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